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Monday, November 11, 2013

Art meets Craft or How to Improve a Cheap Gift

Art school daughter had an assignment to redesign existing packaging. She found a gift pack of rubs for $5.

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She designed a new logo and concept for the package. Each bottle was like a bullet of flavor to her. (That there is marketing talk.)

She found a handy woodworker who built her a simple box out of scrap wood (for free). She printed her new logo onto an iron–on T–shirt transfer sheet and ironed it on to the box so it would look old and gnarly.

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When you slide back the cardboard matchbook cover (made with shirt gift boxes), you find a five shot cartridge (3D printed) of BBQ rubs nestled in a bed of straw (thinly shredded manila paper).

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You can see the simple construction of the wooden box and the matchbox slide cover.

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The BBQ rub holder looks like a five–shot barrel. She 3D printed each piece, but I thought toilet paper rolls might stand in too. Craft paint and Rub ’N Buff provide the metallic shine.

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Since each bottle was unlabeled, she used glass etching cream and vinyl letters to identify each spice. She had to guess at ingredients, so we expect she mislabeled at least two of the bottles. The girl does not cook.

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Especially when gift–giving, it’s important to list the ingredients. She just copied the back of the original box, arted it up, and ironed it on to the wooden box.

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The result is a high–end box of BBQ rubs made special with a stash of mom’s craft supplies. Her cost to redo the packaging was essentially zero.

Another art student friend repackaged granola in a repurposed glass jar with a beautiful graphic label. She covered the lid with fabric and wrapped it in raffia. You can find beautiful labels from sources such as The Graphics Fairy, Vintage Printable, and Digital Two for Tuesday. Or design your own label using clip art and a graphics program.

Last year, I designed a vanity label for grocery store BBQ rubs using my dog Bob. You don’t have to be an art student to get good results.

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Apparently we like our BBQ here in Texas! It makes a great gift, too.

Can you think of other items that could do with a packaging makeover for the gift–giving season? Share in the comments and let’s get to making art and presents.

Thanks,

Aimee

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